Platforms like Facebook, Instagram, Twitter, and LinkedIn offer performance-based advertising.

Social Media Advertising

In PPC advertising, advertisers pay a fee each time their ad is clicked. Platforms like Google Ads and Bing Ads are popular for PPC campaigns.

Pay-Per-Click (PPC)

This involves partnering with affiliates who promote your products or services in exchange for a commission on sales generated through their referral links.

Affiliate Marketing

Sending targeted emails to subscribers to drive conversions, measured by open rates, click-through rates, and conversions.

Email Marketing

Content marketing is about creating valuable content to engage a specific audience and drive profitable actions.

Content Marketing

Partnering with influencers to promote products or services, often with performance-based compensation tied to outcomes like clicks, sales, or leads.2. 

Influencer Marketing

Targets past website visitors with ads to boost conversions.


Advertisers pay for ad performance (clicks, conversions, impressions) rather than upfront ad space.

Performance-Based Display Advertising: